COMMERCIALS
07.05.2012: MX SPORT - TV COMMERCIALS - ONLINE

I just finished off 4 x TV-commercials for the Norwegian sports-chain, MX Sport. Simple, straight to the point, motion graphics driven product presentations.
The look and feel is based on 4 x TVCs I worked on last year. The post-production was done in co-operation with the agency, Bente Sognstad from Oktan Bergen,
and director Gunnar Vikene from Kong Film. Last years campaign had 1 x 35 sec "feelgood" profile-film and 3 x 15 sec product-films.

The online session for last years campaign included several sky-replacements, miscellaneous fixes and the motion graphics for the product pack-shots.

The new commercials are currently airing on Norwegian TV.

Check them out at MX Sport´s Youtube-Channel!

Credit shortlist:
Client: MX Sport
Director: Gunnar Vikene
Agency: Oktan Bergen v/ Bente Sognstad
Production Company: Kong Film
Colourist: Julien Alary (NF ShortCut)
Online: Dylan R. Hopkin (NF ShortCut)
Sound Design: Tormod Ringnes & Lars Jørgen Johansen (NF ShortCut)

Post-production gear:
Grade: Da Vinci Resolve
Online: Autodesk Smoke / Adobe After Effects
Audio: Digidesign Protools



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