I just graded and onlined 8 x TV-commercials for the a popular Norwegian food website, Matprat (Foodtalk).
The commercial-series includes a 90 sec film that is the main film for the complete rebranding of Matprat.
The director (TBA), and the cinematographer Håvar Karlsen wanted an realistic look to the commercials. Keeping it more in the realm of capturing real life situations.
The main focus was creating a genuine feelgood sensation while watching the commercials. All the participants in the films are normal people, not actors, portrayed in their natural surroundings.
Matprat are owned by all Norwegian farmers, and informs the public on how to prepare great meals based on the delicious Norwegian egg and meat products.
The commercials are broadcasting on national TV right now, and on Vimeo.
Cinematographer: Håvar Karlsen
Offline: Thomas Refsum
Colorist / Online: Dylan R. Hopkin (NF ShortCut)
Sound Design: Marius Ytterdal (Universal Sound)
Design profile: Bleed
Motion graphics: Øyedrops
Offline: Adobe Premiere / FCP7
Grade: Da Vinci Resolve
Online: Autodesk Smoke / Adobe After Effects