COMMERCIALS
16.10.2015: "EDELINE LEE - BRAND OF SISTERS" - FASHION COMMERCIAL - Grading

London based fashion designer Edeline Lee has just released a beautiful campaign film for her "Brand of sisters".
She gives 50% of the proceeds to educate and empower women around the world.

Edeline Lee has received strong support from the women of the art world, who naturally gravitate towards her aesthetically sophisticated signature of structured, feminine shapes, clean modernist lines, and precise attention to craftsmanship. She has gained international recognition for her fashion presentations which have the immersive quality of film and live performance. Her work was recently exhibited by the curators of the Fashion Space Gallery to represent the “Future of Fashion Presentation”.
Edeline Lee is also a regular contributor to Style.com’s Video Fashion Week and Guest Editor for Stiletto Magazine.

Marie Kristiansen directed this highend fashion commercial. Kristiansen is also well known for her other commercial work for Bacon Raw.

I had the pleasure to grade the loverly imagery together with cinematographer Andreas Johannessen.
It was shot with great taste on RED Dragon at 5K resolution. To capture the clothing in the most pleasing manor, everything was shot with
the camera turned 90-degrees on it´s side. Giving ample room to shoot the models in full height.
We graded directly on the RED RAW files, which meant we had up to three layers of 5K runing at the same time.

Designer Edeline Lee gave creative direction throughout the grade, We sent still images of the grade as it progressed.
We received a Pantone colour palette as reference. It was extremely important that the garment colours matched the reference sample accurately.
I payed great attention to maintain these colours while grading each shot, and at the same time giving the film a pleasing natural look with nice skintones.

Fashion commercials are great fun to work on, but alas not that common here in Oslo. But I hope to do more in the near future.

Check out the film here!

Credit shortlist:
Director: Marie Kristiansen
DOP: Andreas Johannessen
Designer and Creative Direction: Edeline Lee
Fashion: Konya Aykan
Model: Leandra @img
Editor: Thomas G. Trælnes
Online Artist: William E. Schaad
Colourist: Dylan R. Hopkin

You will find complete credits at the end of the film.

Technical details:

Duration: 1:55 min
Original Format: RED Dragon 5K
Release Format: HD
Aspect: 16:9

Post-production gear:
Grade: DaVinci Resolve (MAC)
Offline / Online: Adobe Premiere CC (MAC)

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